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Usability Testing with Tobii Eye-Tracking Software

Product Owner

Objective: Identify usability issues and enhance the user
experience on a digital platform

Approach: Conducted eye-tracking tests to gather data on
user interactions, analyzed heatmaps and gaze plots and
implemented UI/UX improvements based on insights.

Outcome: Increased user satisfaction scores by 25% and
reduced navigation errors by 40%.

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