PROJECTS

This page showcases the products and initiatives I’ve led or contributed to—spanning product strategy, UX, data, and AI. Each project reflects a different challenge, audience, and outcome, offering insights into how I solve real-world problems through structured thinking and experimentation.

From early-stage MVPs to enterprise-level optimizations, I focus on user needs, data-informed decisions, and clean execution. Explore each case to understand the problem we tackled, the approach we used, and the impact we achieved.